As we drift further away from traditional media being the sole source of PR coverage, the role of PR has morphed into something completely new and exciting. Traditional PR is still very much alive, but thanks to new tech, PR is now more accessible as a tool to drive organic search.
Good PR is hard won, but worth it. The value of unbiased coverage can’t be overstated, but we can control it a little more than we could back before the days of influencers and Apps.
We use PR to drive home brand messages, but we also use it to deliver more accessible social proof. We have ways of making PR talk that didn’t exist even 5 years ago.