Understand How the Brain Works to Unlock Buying Behaviour
How does the brain work? To understand buying behaviour you need to have a basic grasp of how the brain works. There’s nothing straightforward about the brain; it’s a magical, awe inspiring neural engine that beggars belief. Science has come a long way in the past thirty years; we have learned so much about how […]
What is Neuromarketing?
What is Neuromarketing? Or, more accurately, WTF is neuromarketing? The term is being bandied about left and right at the moment, but just what is neuromarketing and why should you care? Technically speaking, neuromarketing is all about research, the study of behaviour in relation to marketing messages. Recently, the term has been expanded to include […]
