Our Work : The Database Group

Pioneers in data mining, but with dwindling market share, the Database Group hired us to help reposition the brand and create campaigns that would drive sales both in the short and longer term. Filling the pipeline was mission critical. We tackled updating brand messaging and creating real synergy between the company and the highly skilled market place they served. Nailed it. Then we set about creating what would become the most successful direct campaign in their history (for which we were nominated for a national direct marketing award). The result? We took their investment of circa $50,000 and delivered a sales pipeline worth $3,700,000. Enough said.