Our Work : Avid

Always on the cutting edge of editing and production technology and software, Avid engaged us to manage the European leg of their global ‘Naked’ program (large scale events showcasing new editing suites and software). Our job was to culturally adapt the branding to support local markets, create direct marketing campaigns (we averaged 9% sales conversion – the highest conversion in their history), and get ‘bodies’ to the events. We filled every seat, reached more than 90% of our target audience and generally kicked ass.