Content Strategy

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CONTENT STRATEGY

What to write? How to write it? Who to aim it at? How often should you be posting? It’s enough to make your headache. That’s why we’re here. Without a plan, you’re basically vomiting content all over the internet and into your customers’ inboxes. You may as well not bother.

During the first month we’re working together (onboarding) we dig deep into your business strategy, look at your target market and figure out a content strategy that aligns with your goals. We create a 12 month strategy which we review monthly, alongside the analytics from the previous month so we can keep you on track.

Having a plan is the key to success with any content programme. It’s impossible to benchmark, track and adapt if you don’t have a baseline to work to. The content strategy informs every part of what we do, from how we translate the overarching message visually, to which media and what time of day we post.

The good news is, you don’t have to worry about any of it. We do the heavy lifting, all you have to do is tell us what you like, what you hate and what you don’t understand.

We do the rest.

STRATEGY DEVELOPMENT

WE CREATE CUSTOMER PERSONAS

WE BENCHMARK

WHEN YOU’RE HAPPY WE ROLL OUT

THE APPLIANCE OF SCIENCE

We’re not your typical marketing content agency. Nope. Everything we do is drenched in behavioural science. Our strategists are expert, fully qualified marketers, all trained in the application of neuromarketing. We make sure our designs work for the subconscious brain (that’s the bit that makes all your decisions) which is key, as the emotional core of your brain can’t read. Let that sink in. Give the brain what it wants and it will like you, it might even stick around long enough to buy from you.

Neuromarketing with Bark Like A Big Dog