What to write? How to write it? Who to aim it at? How often should you be posting? It’s enough to make your headache. That’s why we’re here. Without a plan, you’re basically vomiting content all over the internet and into your customers’ inboxes. You may as well not bother.
During the first month we’re working together (onboarding) we dig deep into your business strategy, look at your target market and figure out a content strategy that aligns with your goals. We create a 12 month strategy which we review monthly, alongside the analytics from the previous month so we can keep you on track.
Having a plan is the key to success with any content programme. It’s impossible to benchmark, track and adapt if you don’t have a baseline to work to. The content strategy informs every part of what we do, from how we translate the overarching message visually, to which media and what time of day we post.
The good news is, you don’t have to worry about any of it. We do the heavy lifting, all you have to do is tell us what you like, what you hate and what you don’t understand.
We do the rest.