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NEUROMARKETING FOR BUSINESS

2023 REGISTRATION IS OPEN!

THE ULTIMATE NEUROMARKETING COURSE

FOR BUSINESS OWNERS AND MARKETERS WHO WANT TO SUPER-CHARGE THEIR RESULTS

6 MODULES / 6 WEEKS

  • 6 intensive modules, with live access to the tutors throughout to ensure success.
  • Self-paced E-learning with ongoing assessment and testing.
  • Practical, real world lessons with easily applied techniques to improve your marketing instantly.
  • Certified, Graded (pass, merit, distinction) Completion Certificate.
  • Life time access to the Academy Community.
  • 2 x tickets to Annual Academy Alumni Ball.
  • Discounted admission for update courses and additional training courses.

STUDENT PACK

  • Ring binder with printed dividers.
  • Academy pencil case with supplies.
  • Brainy pad.
  • NeuroAcuity and Contact Mapping templates.

MODULE 1

Understanding Neuroscience For Marketing

Understanding how the brain works in relation decision making and how that affects marketing. Don’t worry you don’t need to be a scientist, we make the science easy to follow and incredibly applicable to your everyday marketing and sales.

You will learn how to apply our proprietary NeuroAcuity process to not only figure out what your prospects are searching for, but also how they ‘tick.’

We will also cover some basic communications theory in this module to ensure that you have got all your communication bases covered.

MODULE 1 - in depth

The brain is a very busy organ, in an average day we make over 65K decisions. So overwhelming is the decision making burden, that our brains have evolved to handle over 95% of those decisions subconsciously. Here’s the rub, the part of your brain that makes those decisions can’t read. Ouch. Do not despair, that doesn’t mean you don’t include words, you just need to understand what to include and where.

Module 1 will cover the following:

  • Brain Structure: Key brain systems related to decisions and how they work and how they are interconnected.
  • Thinking Fast and Slow (Process 1 and Process 2 Thinking – Dr Daniel Klenham). We will examine the principals of Process 1 and 2 Thinking and how vital it is to understanding buyer (human) behaviour in relation to engagement and purchase decisions.
  • Understanding Emotional trigger points and how to leverage them.
  • What the brain wants – what is it that the subconscious brain is looking for. Clue … it isn’t a list of your widgets.
  • What the brain likes and dislikes.
  • NeuroAcuity – We will train you how to use our propriety system for analysing the emotional triggers of your prospects and how to organise them into a transferable data that can be applied across all your marketing. You will be supplied with a reusable template to help you track and refine your customer personas with insights that truly help you ‘speak’ to them.
  • Communication Theory – understanding basic communication theory will help you break down your programmes into clear campaigns that never miss a beat. We’ll arm you with the basics so your neuromarketing training hits the spot, over and over again.

Learning Objectives:

  • A working knowledge of the brain and memory formation in relation to marketing.
  • A basic understanding of the subconscious decision making process.
  • Understanding basic communication theory.
  • Applying NeuroAcuity and developing prospect personas.

MODULE 2

Neuroscience for Social Media and Digital Advertising.

Learn how to use each social channel properly. Explore what type of content works best on each channel and how the algorithms work. We will also explore how to create and implement a ‘retargetting‘ campaign that cuts ad costs and boosts results

MODULE 2 - in depth

The brain is an amazing super computer, but it thrives on efficiency and makes decisions based primarily on emotions, not language. that does not mean we don’t use the written word.

It’s important to understand how to craft language that makes sense to the brain and makes it easy for the brain to qualify an emotional decision your brain has already made.

This module will cover the following:

  • Words that work – Learn about words that trigger/support an emotional decision and how to create content (for anything) that is easier for the brain to process and accept.
  • Understand how to layout content to enhance understanding. How patterns, rhythm and flow accentuate understanding.
  • How much is too much? Learn where (and how) to present large amounts of text. Review how much content is the right amount of content for different channels.
  • The SEO recipe – how to apply SEO search terms and make your content SEO friendly.
  • Writing styles the brain loves.
  • Punctuation that helps the brain work out the emotional context of your content.
  • Using emojis.
  • Technical writing for the illiterate brain.

Learning Objectives:

  • Understand the basics of emotionally potent writing that supports emotional decisions.
  • Structure and flow – how to layout text and content to assist the reader.
  • SEO requirements and how to apply them to on page content.
  • Understanding of words that work – the what and why of words that trigger a response

MODULE 3

Create a lead generation campaign fueled by science.

Learn how the brain reads a webpage, what it’s looking for and how to pull a visitor in. if you can get them to like you, they’ll hang around long enough to read you. We’ll cover page design, landing pages and how to use your website as a jumping off point for lead nurturing.

MODULE 3 - in depth

Learn how the brain reads a webpage, what it’s looking for and how to pull a visitor in. if you can get them to like you, they’ll hang around long enough to read you. We’ll cover page design, landing pages and how to use your website as a jumping off point for lead nurturing.

When a person comes to your website their conscious brain is looking for one thing, but their subconscious brain is looking for something very different. Problem for most website owners is, it’s the subconscious brain that decides if it wants to engage with you. Given that the subconscious brain can’t read, what chance does your current website have of pulling a prospect in deeper?

A lot of research has been completed relating to how we read, and interact, with websites. The results will shock you. It’s time to up your web game and rule the digital landscape.

This module will cover:

  • What the brain is looking for when it lands on your site or landing page.
  • What inspires confidence and what turns the subconscious brain off.
  • How do humans ‘read’ a website and how does that affect their decision making process.
  • What type of content and where to put it.
  • On-page SEO. What is it, how to create it and how to keep the web crawler coming back for more.
  • Understanding the Google algorithm and how to win the battle of organic ranking.
  • How to use your website to nurture a lead using chat bots, pop-ups and killer design.

Which platforms and plugins to use on your WordPress site to make life easier and keep your organic SEO game strong.

Learning Objectives:

An overview of behavioural design for websites and landing pages.

Basic introduction to on-page SEO.

What content to create and where to place it.

An overview of how the Google search algorithm works and the importance of user experience.

MODULE 4

Neuroscience for Design, Print and Photography.

Understanding how the brain works in relation decision making and how that affects marketing. Don’t worry you don’t need to be a scientist, we make the science easy to follow and incredibly applicable to your everyday marketing and sales.

You will learn how to apply our proprietary NeuroAcuity process to not only figure out what your prospects are searching for, but also how they ‘tick.’

We will also cover some basic communications theory in this module to ensure that you have got all your communication bases covered.

MODULE 4 - in depth.

There’s so much more to design than simply looking great, because great looking might not translate into effective. The brain knows what it wants and isn’t happy until it sees it. Learn how to create designs that speak right to the subconscious brain.

Photography is one of the most important aspects of behavioural design. The right profile pics, the right type of library shots and the proper placement. We’ll cover the science behind photography and how to make it work for your brand.

Print is not dead! In fact, print is essential. The whole world seemed to jump on the digital bandwagon and dropped print. If you’ve cut print out of your marketing mix, you’re leaving money on the table.

This module will cover:

  • Design basics – layout, content priority and placement.
  • How to create scroll-stopping social graphics.
  • What type of designs resonate with the brain.
  • Translating brand messages into graphic content so the subconscious brain gets it … and fast.
  • The science behind effective profile pictures and people photography.
  • Effective use of royalty free library images.
  • Creating printed direct marketing.

Print for relationship building/lead nurturing.

 

Learning Objectives:

  • An overview of behavioural design.
  • Use of photography, types and emotional triggers for the subconscious brain.
  • Direct marketing – design and marketing mix priority.
  • Print, why we need it, why it works.
  • Print for lead nurturing and relationship building.

MODULE 5

Neuroscience in writing and for SEO.

Learn about words that work and how to create content (for anything) that is easier for the brain to process and accept. The decision making part of your brain is illiterate, but that doesn’t mean you can cut out words. But, you need to craft (and place) them differently.

MODULE 5 - in depth.

Learn how to use each social channel properly. Explore what type of content works best on each channel and how the algorithms work. We will also explore how to create and implement a ‘retargetting‘ campaign that cuts ad costs and boosts results.

Not all social channels were created equal, so why would you use the same content on different platforms? Each social channel has it’s pros and cons, but there are ways to beat the algorithms to maximise reach and support lead generation and conversion.

When it comes to advertising on the web or social channels, many know it to be a bottomless pit of cash. No matter if you’re selling widgets or professional services we’ll show you how retargetting advertising can work to your advantage. Get more results from a smaller spend. Winning.

Google is looking at your social channels. You can no longer ignore your social content and expect to rank highly. We live in an integrated world.

 

This module will cover:

  • A review of the main social channels, their pros and cons and how to curate (and adapt) your content to fit each channel.
  • Engagement – the holy grail of social media. What works, what matters and how to get results without paying for it. Each social platform has it’s own set of rules, we’ll cover these and how to exploit them. We will also cover our proprietary Contact Mapping process to help you create powerful, organic engagement on LinkedIn (this is also directly related to Retargetting).
  • Social media distribution – from Hootesuite to HUBSPOT and back again. We’ll review the value of using a professional distribution platform to manage your content plan.
  • Different types of digital advertising – pros and cons of each type.

Retargetting – what is it, how and why does it work.

 

Learning Objectives:

  • What type of content stops the scroll and how to adapt/curate it for each social channel.
  • Why social channels matter to your Google ranking and how to connect the dots to your website.
  • Types of digital advertising and what sectors they best serve.
  • Understanding how to use engagement to beat the social algorithms.
  • An introduction to advertising retargetting.
  • Contact Mapping – what is it and how to use it.

MODULE 6

Neuroscience for websites and landing pages.

We’ll bring it all together in the final module and review how to construct a successful lead generation campaign using an integrated approach to maximise return and give the brain what it wants before it buys. In addition to our NeuroAcuity process we also have developed Contact Mapping which is a wildly powerful technique to create connections with prospects on LinkedIn. Let’s face it, it’s all about leads … lots of lovely leads.

MODULE 6 - In depth.

We’ll bring it all together in the final module and review how to construct a successful lead generation campaign using an integrated approach to maximise return and give the brain what it wants before it buys. What every business needs is leads … lots of lovely leads. We’ll take the learning from all previous modules and pull it together into a lead generation plan.

This module will cover:

  • What is an integrated lead generation plan and why we need to integrate.
  • Creating prospect personas and understanding the customer journey.
  • Setting realistic goals for your plan.
  • Metrics. How to read them and which ones matter.
  • Lead magnets – what are they and which ones work best.
  • Creative theme Vs Brand Identity. When is it ok to create a campaign with a specific theme and creative style.
  • CRMs – why you need one and how to use it.

Connecting your campaign assets (social, web, print, in person) and driving traffic through your sales funnel.

 

Learning Objectives:

  • How to create a basic, integrated, lead generation campaign.
  • Identifying your prospects and mapping the customer journey.
  • Messaging and creativity for lead generation campaigns.
  • An overview of simple campaign metrics and goal setting.
  • Evaluating Campaign Performance.
  • Connecting campaign assets to build out a sales funnel that works.

REGISTER YOUR INTEREST HERE!