- 6 intensive modules, with live access to the tutors throughout to ensure success.
- Self-paced E-learning with ongoing assessment and testing.
- Practical, real world lessons with easily applied techniques to improve your marketing instantly.
- Certified, Graded (pass, merit, distinction) Completion Certificate.
- Life time access to the Academy Community.
- 2 x tickets to Annual Academy Alumni Ball.
- Discounted admission for update courses and additional training courses.
NEUROMARKETING FOR BUSINESS
2023 REGISTRATION IS OPEN!
THE ULTIMATE NEUROMARKETING COURSE
FOR BUSINESS OWNERS AND MARKETERS WHO WANT TO SUPER-CHARGE THEIR RESULTS
6 MODULES / 6 WEEKS
- Ring binder with printed dividers.
- Academy pencil case with supplies.
- Brainy pad.
- NeuroAcuity and Contact Mapping templates.
MODULE 1 - Understanding Neuroscience For Marketing
Understanding how the brain works in relation decision making and how that affects marketing. Don’t worry you don’t need to be a scientist, we make the science easy to follow and incredibly applicable to your everyday marketing and sales.
You will learn how to apply our proprietary NeuroAcuity process to not only figure out what your prospects are searching for, but also how they ‘tick.’
We will also cover some basic communications theory in this module to ensure that you have got all your communication bases covered.
MODULE 2 - Neuroscience in writing and for SEO.
Learn about words that work and how to create content (for anything) that is easier for the brain to process and accept. The decision making part of your brain is illiterate, but that doesn’t mean you can cut out words. But, you need to craft (and place) them differently.
MODULE 3 - Neuroscience for websites and landing pages.
Learn how the brain reads a webpage, what it’s looking for and how to pull a visitor in. if you can get them to like you, they’ll hang around long enough to read you. We’ll cover page design, landing pages and how to use your website as a jumping off point for lead nurturing.
MODULE 4 - Neuroscience for Design, Print and Photography.
We’ll cover what type of images the brain needs to see in order to cement a connection with your brand. We’ll explore how to create brochures and direct marketing campaigns that make an impact. You’ll learn how to create scroll stopping graphics with photography that works (we’ll even show how to use the dreaded library images so they work).
MODULE 5 - Neuroscience for SocialMedia and Digital Advertising.
Learn how to use each social channel properly. Explore what type of content works best on each channel and how the algorithms work. We will also explore how to create and implement a ‘retargetting‘ campaign that cuts ad costs and boosts results.
MODULE 6 - Create a lead generation campaign fueled by science.
We’ll bring it all together in the final module and review how to construct a successful lead generation campaign using an integrated approach to maximise return and give the brain what it wants before it buys. In addition to our NeuroAcuity process we also have developed Contact Mapping which is a wildly powerful technique to create connections with prospects on LinkedIn. Let’s face it, it’s all about leads … lots of lovely leads.
REGISTER YOUR INTEREST HERE!
FORM IN HERE