About Us

Wow, I can’t believe it’s been 25 years … that went FAST!

When I started my business back in 1996, I had no idea where it would take me (literally & figuratively). I’ve been able to work all over the world, with every size and type of business, and I’ve met some truly extraordinary people along the way.

Bark Like A Big Dog is the culmination of 25 years of being on the creative coal face, and 34 years (I’m suddenly feeling old) of strategic marketing. In late 2020 we decided to shake up the world of branding and content development, reimagine how we work together and employ some pretty fancy technology to enable us to work smarter and more collaboratively (especially important when you’re working remotely). The result? Big boy branding for small business at prices everyone can afford.

We focus on content that delivers results (you know, the ones you can actually count), lead generation and exquisite branding.

Here’s to kicking ass, having fun, and helping the little guys bark like big dogs.

Everybody says that. The fact that it’s repeated ad nauseum doesn’t make it less true – particularly when it comes to marketing. Creating strategies for businesses is a huge responsibility, so much is at stake. So, why would you entrust it to anyone who is less than adequately qualified or experienced? Why risk it?

Our Consultants have been around the business block (in the nicest possible taste of course). Our minimum requirement for a consultant is 25+ years strategic experience, a masters in marketing, be a Fellow of the Institute of Marketing (or seriously on their way to that level), and have direct experience of working in, or with, high level design agencies.

When we say we’re qualified, we mean it.

You can have the prettiest, most exciting graphics of all time, and it could still produce zero results. Sometimes less is more, and it takes real experience to know what to keep, and what to cut. A strategy isn’t a tactical plan (thank you Captain Obvious), but so many creative agencies develop a tactical overview and pass it off as a strategy. A strategy is driven by the fiscal imperatives you’ve set for your business; it should align with those objectives above all else. Your brand strategy, and creative/campaign strategy, will serve the overarching strategy. One without the other doesn’t work.

All roads should lead to your bottom line, and the only map you need is a comprehensive strategy. If you haven’t got one, we’ll help you, because we can’t build out a programme if we don’t know what we’re aiming at. We’ve got this.